The term pleochroism comes from the Greek words "pleo," meaning many, and "chros," meaning color. These enigmatic stones are the chameleons of the mineral world and can display prominent shifts in color when viewed from different directions.

The true worth of a gemstone can only be measured by its owner. Even a humble stone can hold priceless value when it carries memories and meaning. And when you think of gems as snapshots of ancient geological history, each and every one is precious. But alas, appraisers must assign a value, or price per carat, to each gemstone. To determine the monetary worth of an emerald, ruby, or sapphire, multiple factors are considered.

Shifting from striking blue-green in sunlight to soft purplish-red under artificial light, the outstanding alexandrite is a gemstone like no other. 

Glowing with silvery light, it’s obvious how moonstone got its name. In Hindu and Roman mythology, moonstones are frozen moonbeams. And like the moon, moonstone has long symbolized love, fertility, abundance, and renewal.